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How does Search Engine Marketing work?
Search Engine Marketing
works by identifying key words or phrases your customers
will use when searching the internet on search engines (like
Google, Yahoo or Bing) to locate vendors or suppliers of the
goods or services they are looking for and having a
carefully worded advertisement appear on the first page that
results from the search directing the potential customers to
visit your web site or to call your office. Top Spot
will professionally research the common words and phrases
searched for your products and then design a selection of
professionally drafted advertisements to appear for those
searches. We will monitor the progress of the campaign
and refine the words or phrases selected and advertisements
displayed to maximize the frequency your advertisement is
selected and increase the number of selections for your
marketing budget.
What if I only need to market in a
specific city or town?
Top Spot can build a Search
Engine Marketing campaign as narrow as a particular city if
that fits your market. So whether you are looking to
market globally or locally an appropriate scale can be
selected so that you are only reaching "potential" customers
and not unintended customers.
Which search engines can you get onto?
Top Spot can have your
advertisements appear on all of the major search engines and
through network relationships they could also appear on most
of the middle and lower tier searches as well. We will
work to determine which networks will generate the best
value in leads generated based on the search terms and
search engines selected.
What do I need to do for a Search
Engine campaign?
Top Spot makes it very easy
for you. We will first have a discussion to learn a
little about your company, products and services. You
then set a budget that you feel comfortable with. Top
Spot will then do the research and develop a campaign
(including writing the advertisements) that fits your budget
and brings searchers to call your office and/or visit your
web site. We will send you a report every month on the
productivity of the campaign and review with you the
results. We will also regularly update and mold the
campaign to increase its productivity and value.
How does e-mail marketing work?
E-mail marketing is a great
way to regularly reach out to potential customers to remind
them of your company, its offerings and any specials you may
be running. It is more efficient and effective if you
have a listing of e-mails for potential customers, but if
not we can obtain a list for you. We will work
together to develop the content of the message and Top Spot
will design a message to send to your potential customers on
a regular basis to remind them you are there for them and to
inform them of featured products or specials you are
promoting at the time. You determine the frequency of
the messages.
How does a direct mail campaign work?
A Direct Mail campaign is
similar to an e-mail campaign with the difference of using
the general mail to deliver the message. This medium
provides an additional method of reaching potential
customers and having them see your name, logo and
information. Top Spot will do the work to design your
mail piece based on the information you wish to communicate
to your potential customers and will manage the printing and
distribution of the campaign.
Why do I need a web site?
More and more people shop
or research their purchase online. A web site is
important because it is your company's store for those
people. Information on your site is what these
potential customers will use to decide if you will be the
one to fill their needs. A web site should be easy to
navigate, very informative and have a clear call to action.
Top Spot can help you to design and organize your site to
give your visitors the best experience they can have and
provide them with the information they need to give you the
chance to help them.
How do I get my site to come up higher on
the search engines?
There are several
techniques for helping your web site to rank towards the top
of a search engine results page (without using the Search
Engine Marketing product outlined above.) Implementing
these techniques is called Search Engine Optimization (SEO)
and takes time to see results but are very effective when
they are working for you. SEO involves many elements
including specific content written both in the text of your
web site and its code, having links to your web site on
other popular web sites and links on your site to other
related sites. Some things to be aware of in SEO is
that it is driven to search terms and phrases (that is while
one term may show your site at the top, a similar term may
not show you at all) and the rules are constantly
changing as the search engines work to weed out results
based on targeting terms and deliver more based on content.
Having said this, Top Spot
has developed a proprietary technique to update your site
with the ever changing range of terms used to search your
industry while focusing your site content on good and
relevant content that is of benefit to your potential
customers.
How does a page for me on the Top Spot
site work?
If you do not have a web
site and do not want to build and maintain a site, we can
develop and host a page for you on our site. "Your
Site" would be at
www.topspotmarketinginc.com/yoursite
and would contain information about you along with contact
information for potential customers to be able to reach you.
This is a much less expensive option to hosting and
maintaining a dedicated site.
How can we get started with "any budget"?
Top Spot has designed its
products to fit to almost any budget large or small.
Smaller budgets reach fewer people but allows more companies
to try these very effective marketing techniques without
feeling like they cannot afford them. Most marketing
firms look for programs that budget at least $5,000 per
month. Top Spot can get you started for far less.
If you do not feel that you are
getting good value for your marketing budget you would have
no further obligation. In this way you can get
going at your pace as you feel comfortable.
Do I have to sign a long term contract?
No, Top Spot will not ask
you to sign a long term contract for your marketing
services. We will work hard to earn your business and
that is how we expect to retain customers.
Call now
to get started!!
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